It’s a word: I just created it. And it describes how I work.

As a copywriter, I specialize in taking good briefs and bad, and generating extraordinary results that please both creative directors and clients, from the big idea through to the final copy tweaks.

I jumped into advertising in 2000 when I joined a boutique agency in Montreal, building upon a career as journalist and editor. Now based in Toronto, I’ve worked with JWT, Organic, MacLaren… the list is long and I’m always happy to add to it, so send me an email.