• Client: HSBC
  • Medium: Radio
  • My Role: Concept, Copywriting & Creative Direction

When you’re counting your pennies in radio advertising, a single person telling a story is an effective choice. I chose to tell a story about the sound those pennies make. The campaign, including print, out-of-home and interactive, produced a client-pleasing 74% jump in new account openings and a 126% jump in average account balance.

Show Your Colours

  • Client: Smarties
  • Medium: Interactive, Social
  • My Role: Concept & Copywriting

How do you create brand engagement with the savvy — and skittish — teen demographic? Make it look like you’re not in for your brand, you’re in it for the good of humanity.

Family Values

  • Client: Houston Press
  • Medium: Print Brochure
  • My Role: Concept & Copywriting

Doing a job for a printing company allows you to throw the production budget out the window: bring on the varnishes, embossments, metallics and more. Can a story stand out amongst the flash? You be the judge.

Go Further

  • Client: Shell
  • Medium: Web, Email
  • My Role: Concept & Creative Direction

The challenge? Take a run-of-the-mill traffic-generator contest and enrich it online. Solution? Extract a miniscule idea from the mass side and develop it into a successful viral campaign.


  • Client: Bank of America
  • Medium: Online Ad
  • My Role: Concept & Copywriting

Remember university? Scraping by? Tempted to volunteer for a study?
I had some fun while demonstrating an easier way to get cash.

Go Long

  • Client: FedEx
  • Medium: Integrated Campaign – Print, Web, Email
  • My Role: Concept & Copywriting

FedEx maximized its sponsorship of the NFL with this promotion that ran all season long, engaging customers with an online game that combined the luck of the draw with actual NFL results.


  • Client: Crush
  • Medium: Online Ad
  • My Role: Concept & Copywriting

Is user interaction possible under the 40 kb limit for an online banner? I squeezed it into this concept for a Crush promotion aimed at the toughest online audience: Teenagers.


  • Client: HSBC
  • Medium: Online Ad
  • My Role: Concept & Copywriting

A touch of Telus injected into a fun little banner, smack on brief, for HSBC’s new climate change mutual fund.